At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.
Over time I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops all in blacks, grays or whites staring back at me. Interesting right? So, I become obsessed with testing out ways to infuse color and interesting patterns to switch things up: old t-shirts, layering tanks, colorful running shoes. Anything to get away from that sea of monotone!
My "ah-ha" moment came in early 2012 while I was training for my first triathlon and, I could not find an activewear brand that offered this effortless, cool high-low style that was exploding on social media. I decided I couldn’t stand by any longer procrastinating. I wanted to spearhead the next phase of this new All-Day style movement.
So in 2014, my vision came to life.
-Denise Lee, President & CEO Alala
Join the ALL DAY Movement.