Welcome to the Fast Lane
From Our Founder
At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.
Over time I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops all in blacks, grays or whites staring back at me. Interesting right? So, I become obsessed with testing out ways to infuse color and interesting patterns to switch things up: old t-shirts, layering tanks, colorful running shoes. Anything to get away from that sea of monotone!
My "ah-ha" moment came in early 2012 while I was training for my first triathlon and, I could not find an activewear brand that offered this effortless, cool high-low style that was exploding on social media. I decided I couldn’t stand by any longer procrastinating. I wanted to spearhead the next phase of this new All-Day style movement.
So in 2014, my vision came to life.
-Denise Lee, President & CEO Alala
Alala is a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. Taking inspiration from our lives in New York City, we created this line for you, our modern style-setters, who demand both the best in fashion and function.
We design our pieces to be the ones you pick out of your closet first, regardless of where you're headed once you're out the door.
Join the ALL DAY Movement.