My Bag

Luxury Athleisure
For Powerful Women.

Luxury Athleisure
For Powerful Women.

Luxury Athleisure
For Powerful Women.


We Take Our Name From
Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

 

We Take Our Name From
Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

We Take Our Name From
  Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.


Sophistication.

Inspired by the modern woman's all day wardrobe.

Quality.

Crafted from the finest, most luxurious fabrics from around the world.

Details.

Stand out among the crowd with our unique designs.

Sophistication.

Inspired by the modern

woman's all day wardrobe.

Quality.

Crafted from the finest, most luxurious

fabrics from around the world.

Details.

Stand out among the crowd

with our unique designs.



Sophistication.

Inspired by the modern woman's all day wardrobe.

Quality.

Crafted from the finest, most luxurious fabrics from around the world.

Details.

Stand out among the crowd with our unique designs.


"Ah-ha" Moment.

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

XX

"Ah-ha" Moment.

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

XX



"Ah-ha" Moment.

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

Meet Our Team.

The Boss Babes Behind All Things Alala.

The Boss Babes Behind All Things Alala.

Denise.

Founder + CEO

Katie.

Sales Director

Avery.

eCommerce Director

Molly.

Operations Manager

Jewel.

Design Director

Su.

Senior Production Manager

Callahan.

Graphic Designer

Marvina.

Web Coordinator

Natalie.

Store Manager

Meet Our Team.

The Boss Babes Behind All Things Alala.

Denise.

Founder + CEO

Katie.

Sales Director

Avery.

eCommerce Director

Molly.

Operations Manager

Jewel.

Design Director

Su.

Senior Production Manager

Callahan.

Graphic Designer

Marvina.

Web Coordinator

Natalie.

Store Manager



Meet Our Team.

The Boss Babes Behind All Things Alala.

Denise.

Founder + CEO

Katie.

Sales Director

Avery.

eCommerce Director

Molly.

Operations Manager

Jewel.

Design Director

Su.

Senior Production Manager

Callahan.

Graphic Designer

Marvina.

Web Coordinator

Natalie.

Store Manager

Meet Our Team.

Denise.

Founder + CEO

Katie.

Sales Director

Avery.

eCommerce +

Digital Marketing Coordinator

Molly.

Operations Manager

Jewel.

Senior Designer

Su.

Senior Production Manager

Callahan.

Graphic Designer

Marvina.

Web Coordinator

Natalie.

Store Manager +

eCommerce Coordinator





Let Alala Pieces
Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.


We Want Our Pieces
To Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.

Let Alala Pieces
Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.



We Want Our Pieces
To Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.

Alala Pieces
Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.



Let Alala Pieces
Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.


"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."


"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."

"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."



Helping Our Communities.

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us.




Helping Our Communities.

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us.







Helping Our Communities

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us. Below are some of the causes we continue to support.


Join Our Team.

If you're interested in joining the Alala family, email your resume to careers@alalastyle.com or check our career page.

Join Our Team.

If you're interested in joining the Alala family, email your resume to careers@alalastyle.com or check our career page.



Join Our Team.

Coming Soon | August 2020

Our First Storefront on Bleecker Street, NYC.

Coming Soon | August 2020

Our First Storefront on Bleecker Street, NYC.


Coming Soon | August 2020.

Our First Storefront on Bleeker Street in NYC.