About Us – Alala
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About Us

DENISE LEE - Founder & CEO

Denise's AHA moment came in early 2012 when she was training for her first triathlon and, even for the expert shopper that she is, could not find an activewear brand that offered the effortless cool style of the contemporary designers she loved. 

In November of that year, she left her job at a retail brand incubator in New York to build Alala into the activewear brand she had been searching for, and hasn't looked back since. 

Some of her favorite things are Montauk summers, really good spin class music, late night shenanigans with friends and ripping the tag off brand new clothes. 

Denise hails from the sunny island of Singapore, received a double degree from Northwestern University and holds an MBA from the NYU Stern School of Business. 

 

 

CHRISTIE ORLANDO - Head Designer

As long as she can remember, Christie has seen the world through clothing and design. 

Beginning her career in the luxury womens ready to wear market, Christie gained an eye for quality, attention to detail and an elevated taste level. 

Most recently, Christie was Head Design Manager of womens apparel at Champion Athleticwear, where she worked to re-launch the brand and became an activewear design expert. 

Christie is a born and bred New Yorker who holds a degree from the acclaimed Parsons School of Design. She loves anything gold, high heels, salsa dancing and petting every dog she sees.