Image showcasing a statue of the Goddess Alala. This statue has a shield in her left arm, a spear in her right arm, an elaborate head piece, and a gown. The image is shown in sepia tone.

We Take Our Name From Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

Three women standing together wearing the Eclipse Bra, Frame Bra, and Love Bra in black.


Inspired by the modern woman's all day wardrobe.

Image of a brunette model with a high pony leaning toward the camera wearing the Wander Sweatshirt in Glacier.


Crafted from the finest, most luxurious fabrics from around the world.

Image of two brunette models; one with buzzed hair and the other with a bob leaning away from each other. They are wearing the Cross Back Bra in White and the Aurora Bra respectively.


Stand out among the crowd with our unique designs.

Image of Alala's founder, Denise Lee, sitting in her office looking at a color palette book.

"Ah-ha" Moment

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered the effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

Meet the Team

Minority Female-Founded + 100% Women-Run Team

  • Black and white photo of Denise Lee. She has long brunette hair and is smiling.
  • Black and white photo Katie. She has short brunette hair and is smiling.
  • Black and white photo Avery. She has blonde hair pulled back in a bun and is soft smiling without showing her teeth and has a tree landscape behind her.
  • Black and white photo of Molly. She has long blonde hair clipped back on her left side and is soft smiling without showing her teeth and has a city street behind her.
  • Black and white photo of Jewel. She has medium-length dirty blonde hair tucked behind her ear on her right side and is soft smiling.
  • Black and white photo of Su. She has short black hair and is smiling big.
  • Black and white photo of Courtney. She has long, curly, light brown hair and is smiling softly.
  • Black and white photo of Jayden. She has long dirty blonde hair and is smiling big.
  • A women smiling at the camera.
  • A women wearing the black
  • Image of Woman with long straight black hair smiling. She is wearing a black blouse and is standing in front of a white wall.
Photo of our Alala Office with big floor to ceiling glass doors that open to our conference room with a large rectangular table in the cener and a cloting rack with 5 items at the back wall. This room is very bright with white walls and sunlight.

Let Alala Pieces Perform for You

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.

A collage of four image with two images stacked on top of two images. Top left; two females with "Legalize Equality" shirts, top right; group of 9 women for Women's Equality Collab, bottom left; BLM Movement illustration, & bottom right; breast cancer

Helping Our Communities

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us. Below are some of the causes we continue to support.

Photo of our bright white conference room in our office with a large rectangular table as the focal point, two sage green chairs tucked in, a window viewing NYC buildings at the back, a plant and book on the table, and four styles hanging at the back rack

Join Our Team

If you're interested in joining the Alala family, email your resume to or check our career page.