My Bag
Group shot of six women from our Superbody campaign.

Luxury Athleisure
For Powerful Women

Luxury Athleisure
For Powerful Women

Luxury Athleisure
For Powerful Women

Superbodies Campaign Group-shot of six women.

Luxury Athleisure
For Powerful Women

Luxury Athleisure
For Powerful Women

Luxury Athleisure
For Powerful Women

We Take Our Name From
Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

 

We Take Our Name From
Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

We Take Our Name From
  Alala, A Greek Goddess.

Her name signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

Sophistication

Inspired by the modern woman's all day wardrobe.

Quality

Crafted from the finest, most luxurious fabrics from around the world.

Details

Stand out among the crowd with our unique designs.

Sophistication.

Inspired by the modern

woman's all day wardrobe.

Quality

Crafted from the finest, most luxurious

fabrics from around the world.

Details

Stand out among the crowd

with our unique designs.

Sophistication

Inspired by the modern woman's all day wardrobe.

Quality

Crafted from the finest, most luxurious fabrics from around the world.

Details

Stand out among the crowd with our unique designs.

"Ah-ha" Moment

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered the effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

XX

"Ah-ha" Moment

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered the effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

XX

"Ah-ha" Moment

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my 'ah-ha' moment. At the time, there wasn't an activewear brand that offered the effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating - I wanted to spearhead the next phase of the 'All Day Style' movement.

So, in 2014, my vision came to life.

Meet Our Team

The Boss Babes Behind All Things Alala.

The Boss Babes Behind All Things Alala.

Denise

Founder + CEO

Katie

Sales Director

Avery

eCommerce Director

Molly

Operations Manager

Jewel

Design Director

Su

Senior Production Manager

Callahan

Graphic Designer

Marvina

Web Coordinator

Natalie

Store Manager

Caileigh

Customer Service

Meet Our Team

The Boss Babes Behind All Things Alala.

Denise

Founder + CEO

Katie

Sales Director

Avery

eCommerce Director

Molly

Operations Manager

Jewel

Design Director

Su

Senior Production Manager

Callahan

Graphic Designer

Marvina

Web Coordinator

Natalie

Store Manager

Caileigh

Customer Service

Meet Our Team

The Boss Babes Behind All Things Alala.

Denise

Founder + CEO

Katie

Sales Director

Avery

eCommerce Director

Molly

Operations Manager

Jewel

Design Director

Su

Senior Production Manager

Callahan.

Graphic Designer

Marvina

Web Coordinator

Natalie

Store Manager

Caileigh

Customer Service

Meet Our Team.

Denise.

Founder + CEO

Katie.

Sales Director

Avery.

eCommerce +

Digital Marketing Coordinator

Molly.

Operations Manager

Jewel.

Senior Designer

Su.

Senior Production Manager

Callahan.

Graphic Designer

Marvina.

Web Coordinator

Natalie.

Store Manager +

eCommerce Coordinator

"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."


"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."

Let Alala Pieces
Perform For You

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.


"I noticed my closet wasn’t about the hanging pieces anymore, it was about the folded pieces: leggings, tanks, bra tops and sweat tops."

We Want Our Pieces
To Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.

Let Alala Pieces
Perform For You

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.

Photo featuring the glass doors to our NYC office conference room.
Photo featuring the glass doors to our NYC office conference room.

We Want Our Pieces
To Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.

Alala Pieces
Perform For You.

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel like amazing while you're bending, jumping, WOD-ing, OM-ing or just chilling.

So be it designing our tights to fit and flatter your curves, or making sure the seams on our tanks skim your body in the perfect place, we want our pieces to perform for you.


Let Alala Pieces
Perform For You

You know how they say fit is everything. We think that's true, whether in jobs, shoes, relationships or activewear.

We're not embarrassed to say that we think about your body a lot. We spend hours considering how our clothes should fit you so that you feel amazing while you’re out conquering the world.

We manufacture most of our products in North America, with select styles made around the world. Team Alala has personally vetted and visited all factory partners to ensure proper working conditions.

Helping Our Communities

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us.

Legalize Equality campaign for Pride.
Womankind campaign.
BLM Illustrations. Donations were made toward this movement.

Helping Our Communities

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us.


Helping Our Communities

At Alala, we believe we have a duty to serve and help others. It's core to what we do and what our consumer believes in. We commit to use our platform to spread knowledge, share resources, and give love to those around us. Below are some of the causes we continue to support.

Join Our Team

If you're interested in joining the Alala family, email your resume to careers@alalastyle.com or check our career page.

Join Our Team

If you're interested in joining the Alala family, email your resume to careers@alalastyle.com or check our career page.


Join Our Team.