Our Bras are the best because we make them to support you. We have your back forever.
Alala is changing the way women feel about their bras. Traditional bras have a reputation of being stiff, uncomfortable and unsupportive while sports bras have the reputation of being unflattering. Women often can’t wait to take either off when they get home. At Alala, we think bras can do better. Our collection of soft, supportive and sleek bras will have you forgetting you’re even wearing one. Move about your day without feeling confined. All of our bras are the perfect blend of luxury, performance and sophistication. Whether you’re lifting weights or jogging to work, you should not be distracted because of an uncomfortable bra. With our line of silky-smooth undergarments, digging and chafing will be something of the past. Enjoy unsurpassed comfort and support as you take charge of your day. Lightweight, breathable materials are the core of our bra designs, but we realize that some workouts need more. If you’re planning on jogging outdoors or dancing the night away with your girlfriends, you’ll love slipping into one of our cross-back bras. Planning on brunch or yoga? You will love our seamless bras with open mesh on the shoulders and back. From racerbacks that give you a full range of motion to niche bras, an Alala bra will not disappoint. In fact, it will exceed your highest expectations for what a bra should be.