Our New Logo

Team Alala is so excited to share that we have undergone a brand refresh! We've spent months perfecting every aspect of our brand refresh, specifically on our logo.

ALALA's abstract & organic logomark 
inspires a range of interpretations: a lyre, grecian pot, or botanical illustration. It symbolizes growth, balance,
confidence, and strength.

The wordmark is composed of a softened all-caps logotype based on an elegant Roman typeface and inspired by signage on the streets of NYC.

Back to blog