Founder Spotlight: Lucia Cossio

Meet Lucia Cossio, co-founder and CEO of Avanza Skin, a skincare brand founded by Lucia and her two sisters, Ana and Maria. Continue scrolling to learn more!


Your 2022 power words:

LC: New Beginnings, Determination, Inspiration, Challenge


What's your advice for women wanting to make their mark on the world?

LC: Always keep moving forward. Like the meaning of our brand, Avanza Skin (which means moving forward in Spanish) we wanted our brand to reflect our Latinx heritage and help anyone in their active journey. 


What's your favorite Alala piece?

LC: The Cross Back Bra is the ultimate piece to keep moving forward, confident, and comfortable.


Anything else you'd like to add?

LC: We started Avanza Skin as non-professional athletes in need of real dermatological solutions. Whether walking, running, biking, swimming, or training, chafing, sweat acne, dry and brittle hair, sunspots, can be new, unexpected challenges to tackle. All of our products are made in the US and designed by dermatologists, chemists, and athletes.

Shop Avanza Skin in Alala's Wellness Shop.