Pandemic Engagement
COVID-19 has affected everyone in different ways. Once the pandemic began, Team Alala knew they needed to find a way to get involved to help those most affected by the virus. The Better x Brands Coalition was formed to support those most in need of support. Alala and 140 other brands have donated over $3.8 million to organizations such as No Kid Hungry and City Meals On Wheels.
![Nurses holding gifted Alala apparel as they assist in battling the COVID-19 pandemic](https://cdn.shopify.com/s/files/1/0250/8647/files/download_4_1024x1024.jpg?v=1647967291)