Welcome to the Fast Lane – Alala
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FRIENDS + FAMILY SALE

Take 20% off sitewide*
Use code ALALAVIP at checkout for discount.

*20% discount valid on purchases made at alalastyle.com from April, 15th, 2018 01:01am ET through April, 21st, 2018 11:59pm ET. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. To redeem, enter code ALALAVIP in the promo code box at checkout. Limit one promo code per order. Terms are subject to change.

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Welcome to the Fast Lane

fast-lane

In a non stop world, racing forward at breakneck speed, we find time to balance work, play, love and life. From an early morning spin class to back to back meetings to a late dinner with friends, we are redefining the meaning of living an active life. ALALA is a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. Taking inspiration from our lives in New York City, we created our line for you, our modern style-setters, who demand both the best in fashion and function from your gear. We want our pieces to be the ones you pick out of your closet first, regardless of where you're headed once you're out the door.

The Name

We take our name from ALALA, a Greek goddess. Her name signifies a battle cry, a call to arms. To us, ALALA represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.

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