Welcome to the Fast Lane – Alala
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Welcome to the Fast Lane


In a non stop world, racing forward at breakneck speed, we find time to balance work, play, love and life. From an early morning spin class to back to back meetings to a late dinner with friends, we are redefining the meaning of living an active life. ALALA is a luxury women's activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today. Taking inspiration from our lives in New York City, we created our line for you, our modern style-setters, who demand both the best in fashion and function from your gear. We want our pieces to be the ones you pick out of your closet first, regardless of where you're headed once you're out the door.

The Name

We take our name from ALALA, a Greek goddess. Her name signifies a battle cry, a call to arms. To us, ALALA represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world.