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30% off Sitewide and new 60% Off styles added daily!

*30% discount valid on purchases made at from November 26th, 2018 12:01 ET through December 2nd, 2018 2:59 ET. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. To redeem, enter code CYBER in the promo code box at checkout. Limit one promo code per order. Terms are subject to change. 

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Alala + May Kwok Present

May All Day

Introducing May All Day, a performance-luxe collaboration co-designed with DJ and creative May Kwok. A multi-tasking New Yorker, she’s also an event producer, surfer, and tastemaker.

And like May, this kinetic and edgy 8-piece capsule collection is for those who want it all. Hit all your goals and do it in style, all day, every day.

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“I wanted to design for a badass New York City girl,” says Kwok on her muse for the collection, and it was only natural that an Alala partnership brought her vision to life. “[The brand] is fashion forward. It's cool. It feels very much of this city where I grew up. I am the Alala woman.”

“The synergy and connection between May and Alala is very strong,” says Alala founder Denise Lee. “Life is about doing things that you love, and May doesn’t let her obligations interfere.”

It’s the Alala mission to support and empower women, and this ethos is embodied by May Kwok, a creative New Yorker with a fiery drive for her many passions.

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