What We've Been Up To: July

Alala had an exciting July! We launched new accessories, hosted an in-store event, and were featured on CBS: The Talk. Here is the inside scoop on what Alala has been up too!

We started off the month with some super cute new accessories, socks & hats! The Logo Baseball Cap has an unstructured design, creating a relaxed look, while the adjustable strap offers the perfect fit all day, everyday. We also launched Varsity Socks in 3 colors- Navy, Powder Pink, and Black. You know what else makes these new products great? You can redeem them with your Goddess Rewards points! Not a Goddess Rewards members? Join now!

Alala Varsity Sock

We hosted some fun events, both in-store and other outside events with brand partners. Our Bleecker Street store hosted an event with Barriére and Drink Sound!


We partnered with The Ness who popped up at Topping Rose House for the month of July. A few classes received Alala merch to take home with them!

The Ness Trampoline X Alala

Alala headed to the West Coast to co-host an event with our favorite men's brand, Rhone, at the beautiful Fashion Island in Newport Beach. Victoria Popoff led attendees through a pilates class, followed by sips and shopping at the Rhone store. Victoria rocked both our Raya Rib Set and Blocked Eclipse Bra & Reef Tight Set throughout the day.

Victoria Popoff

Another brand partner of the month was Recess.TV! To kick off our partnership, we co-hosted an amazing summer themed giveaway. We also got to work with their partner, Sydney Miller, for her Housework class at Gurney's in Montauk.

Alala had incredible sales throughout the month including July 4th, a Breakers Tee Flash Sale, and our most popular of the year, our Signature Sale. Did you have the chance to shop any of them!?

We were also super excited to be featured on CBS: The Talk!

CBS: The Talk

Stay tuned for next month to keep up on all things Alala!

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