What We've Been Up To: May

Team Alala can't believe it's May already! We've been busy this month and we're excited to share what's going on.

We kicked off the month by launching our best-selling tennis collection in Black, Navy, Baby Blue, and Powder Pink! The tennis collection is comprised of pieces that are the perfect combination of functional fabrics and sleek aesthetics. The Serena Dress has proven to be the most popular tennis dress for 2 summers straight. Now that this tennis dress comes in new colorways, you'll be ready for the courts all summer long!

Two girls holding tennis racquets on a tennis court wearing tennis dresses
A mom and her daughter on a tennis court wearing Alala tennis skirt and dress

Next, we had our Friends Are Family sale, which gave customers 25% off sitewide! This was an amazing way to call dibs on all our newest season arrivals.

We then participated in the Ultimate Mother's Day Wellness joint giveaway with Cratejoy, Cure, and YogaSleep to celebrate all the amazing mothers out there! Did you have the chance to enter!?

We kicked off the "Spa-Alala Into Spring at Ocean Edge" package with an influencer event at Ocean Edge Resort and Golf Club on Cape Cod, MA. Influencers from all over the northeast sported their Alala gear at yoga, on the tennis court, and at the golf range while staying at the beautiful Ocean Edge property. You too can experience the "Spa-Alala Into Spring at Ocean Edge" package for a limited time this summer! 

Boardwalk that extends to the beach at Ocean Edge Resort in Brewster, Massachusetts
Group of girls lined up on a beach in Brewster, Massachusetts wearing Alala athleisure

 

Our Bleecker Store was also busy with events this May!

Denise hosted a panel with Austin Cohen, Co-founder of FlexIT, and Marissa Meshulam, RD where they discussed the importance of mental health and wellness.

Alala hosted Mindset Wellness CBD for an evening of wellness. Sample CBD treats and Swoon beverages were served along with some healthy snacks.

To continue our wellness events, we hosted a private meditation with Mindset Wellness CBD led by Amanda Keltz of the Conscious Collective Club.

Woman sitting on floor leading a meditation at Alala's Bleecker Store

 

What are you looking forward to seeing us do in June!?