Our Declaration – Alala
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25% Off Sitewide thru 5/29. See Details >

Memorial Day Sale

Use code KICKOFF17 at checkout for discount.

Free Ground Shipping on all US orders over $200.

Cannot be applied to existing or previous orders. Excludes sale items and Alala Carte Custom Tight.

Sale runs 5/24 through midnight 5/29. All dates and times are EST.


we are alala



… that we don't have to leave our style in the locker room 

… that loving the way we look in our gear makes our workout so much better 

… that neither fashion nor exercise should be taken so seriously 

… in indulging in a bowl of spaghetti and a glass or two (or three) of wine 

… that, like fashion, we'll try any workout on for size 

… that it's always more fun to work out with friends