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Our Story

Alala began with a simple mission: Creating transformative activewear to empower women to pursue their passions everyday.

Welcome to the Fast Lane.

It started with an idea.

Style meets sport. Gear your can wear from day to night.

2014
The iconic Captain Tight is Born.

Then we made moves.

We introudced Performance Luxury to the U.K, in the Middle East and Asia; while welcoming you to our first ever retail experience in NYC.

2015
Our scuba tank makes waves while the yellow Captain Tight goes viral.

Then we made moves.

We introudced Performance Luxury to the U.K, in the Middle East and Asia; while welcoming you to our first ever retail experience in NYC.

2015
Our scuba tank makes waves while the yellow Captain Tight goes viral.

All You, All Day

With innovations like the Custom Captain Tight and Monogramming on our best leggings, we launched Alala Carte and welcomed our most important designer - you.

2016
Exclusives with Neiman Marcus + Pure Barre put the world on notice while the Custom Captain Tight becomes the world's first customizable active legging.

More than Fashion.

Our connection with you granted us steadfast success and the opportunity to celebrate a diversity of women, give to disaster relief, join the fight against cancer and more.

2017
We returned to our NYC roots with collabs with Y7 + the Surf Lodge.

More than Fashion.

Our connection with you granted us steadfast success and the opportunity to celebrate a diversity of women, give to disaster relief, join the fight against cancer and more.

2017
We returned to our NYC roots with collabs with Y7 + the Surf Lodge.