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A group of six women.

Celebrating the Modern Asian Woman

Happy Asian American and Pacific Islander Heritage Month

About the Project

About the Project

Copy highlighting the importance of this project to Alala.

A Note From Our Founder, Denise

About the Project

As an Asian woman living in New York, the events of the last year have hit hard. The racism and reprehensible actions towards the Asian community have raised many emotions for me, including fear, sadness, anger and shock. However, in the face of hatred, we must show strength.

This May for AAPI Month, we are celebrating the modern Asian woman. She is so much more than the caricature we see in the media. She is resilient, intelligent, beautiful, sensitive and brave. The 7 women we shot represent a variety of Asian communities. We highlight their hopes and dreams for their future and hope you enjoy hearing their stories.

To show our support, we will be making a GoFundMe donation to organizations that are actively uplifting, protecting, and supporting the AAPI community.

Celebrating the Modern Asian Woman

Happy Asian American and Pacific Islander Heritage Month

Celebrating the
Modern Asian Woman

Happy Asian American and  Pacific Islander Heritage Month

A Note From Our Founder, Denise

A Note From Our Founder, Denise

As an Asian woman living in New York, the events of the last year have hit hard. The racism and reprehensible actions towards the Asian community have raised many emotions for me, including fear, sadness, anger and shock. However, in the face of hatred, we must show strength.

This May for AAPI Month, we are celebrating the modern Asian woman. She is so much more than the caricature we see in the media. She is resilient, intelligent, beautiful, sensitive and brave. The 7 women we shot represent a variety of Asian communities. We highlight their hopes and dreams for their future and hope you enjoy hearing their stories.

To show our support, we will be making a GoFundMe donation to organizations that are actively uplifting, protecting, and supporting the AAPI community.

A Celebration of Solidarity

This campaign was photographed by Nancy Nguyen, an Asian American female Content Creator. We selected a diverse group of Asian women in hopes to bring light to the stigma engrained in our society and provide a space to share their stories with you. Through this, we hope to foster a community of support, love, and solidarity.

What does being Asian American mean to you?

Being able to proudly celebrate both sides of my culture - I love paying respects to traditional aspects of my unique Asian heritage while integrating other aspects of my American culture. I believe that having these differences allow us to grow & progress in unique ways. - Cynthia Mai

What does being Asian American mean to you?

It means I am a force backed by many asian women who came before me. -Nancy Nguyen

What does being Asian American mean to you?

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna Nguyen

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna Nguyen

What does being Asian American mean to you?

Being able to proudly celebrate both sides of my culture - I love paying respects to traditional aspects of my unique Asian heritage while integrating other aspects of my American culture. I believe that having these differences allow us to grow & progress in unique ways. - Cynthia

What does being Asian American mean to you?

It means I am a force backed by many Asian women who came before me. -Nancy

What does being Asian American mean to you?

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna Nguyen

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna

What does being Asian American mean to you?

As an immigrant, it means that I get to represent my individuality as a Vietnamese American and I am proud of that. -Nhu

What does being Asian American mean to you?

It means that I haves strong support from my fellow strong, empathetic Asian American women. -Amy

Blocked Crewneck in Bone | Indio Tank in Black | Rise Zip Up in Heather Grey

Barre Bra in Black | Flow Seamless Bra in Terracotta

Barre Seamless Tank in Black | Plie Short in Black | Indio Tank in Black | Flow Seamless Short in Black

Our Commitment

About the Project

As a minority female-led and female-run company, we've always been vocal supporters of social issues and stopping Asian hate is no different.

This month, we reaffirm our commitment to being an ally to minority communities. We commit to supporting, partnering and celebrating womxn of different ethnicities, gender identities, ages, body shapes and sizes, as one of our core missions.

A Note From Our Founder, Denise

A Note From Our Founder, Denise

As an Asian woman living in New York, the events of the last year have hit hard. The racism and reprehensible actions towards the Asian community have raised many emotions for me, including fear, sadness, anger and shock. However, in the face of hatred, we must show strength.

This May for AAPI Month, we are celebrating the modern Asian woman. She is so much more than the caricature we see in the media. She is resilient, intelligent, beautiful, sensitive and brave. The 7 women we shot represent a variety of Asian communities. We highlight their hopes and dreams for their future and hope you enjoy hearing their stories.

To show our support, we will be making a GoFundMe donation to organizations that are actively uplifting, protecting, and supporting the AAPI community.

A Celebration of Solidarity

This campaign was photographed by Nancy Nguyen, an Asian American female Content Creator. We selected a diverse group of Asian women in hopes to bring light to the stigma engrained in our society and provide a space to share their stories with you. Through this, we hope to foster a community of support, love, and solidarity.

A Celebration of Solidarity

This campaign was photographed by Nancy Nguyen, an Asian American female Content Creator. We selected a diverse group of Asian women in hopes to bring light to the stigma engrained in our society and provide a space to share their stories with you. Through this, we hope to foster a community of support, love, and solidarity.

What does being Asian American mean to you?

Being able to proudly celebrate both sides of my culture - I love paying respects to traditional aspects of my unique Asian heritage while integrating other aspects of my American culture. I believe that having these differences allow us to grow & progress in unique ways. -Cynthia

What does being Asian American mean to you?

It means I am a force backed by many asian women who came before me. -Nancy

What does being Asian American mean to you?

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna Nguyen

What does being Asian American mean to you?

As an immigrant, it means that I get to represent my individuality as a Vietnamese American and I am proud of that. -Nhu

What does being Asian American mean to you?

It means that I have strong support from my fellow strong, empathetic Asian American women. -Amy

What does being Asian American mean to you?

Being able to proudly celebrate both sides of my culture - I love paying respects to traditional aspects of my unique Asian heritage while integrating other aspects of my American culture. I believe that having these differences allow us to grow & progress in unique ways. -Cynthia

What does being Asian American mean to you?

It means I am a force backed by many Asian women who came before me. -Nancy

What does being Asian American mean to you?

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna Nguyen

Being an Asian American woman is significant to me because it is first and foremost representative of my parent’s sacrifices immigrating from Vietnam and is a reflection of two cultures converged. -Donna

What does being Asian American mean to you?

As an immigrant, it means that I get to represent my individuality as a Vietnamese American and I am proud of that. -Nhu

What does being Asian American mean to you?

It means that I haves strong support from my fellow strong, empathetic Asian American women. -Amy

Blocked Crewneck in Bone | Indio Tank in Black | Rise Zip Up in Heather Grey

Barre Bra in Black | Flow Seamless Bra in Terracotta

Blocked Crewneck in Bone | Indio Tank in Black | Rise Zip Up in Heather Grey

Barre Bra in Black | Flow Seamless Bra in Terracotta

Barre Seamless Tank in Black | Plie Short in Black | Indio Tank in Black | Flow Seamless Short in Black

Barre Seamless Tank in Black | Plie Short in Black | Indio Tank in Black | Flow Seamless Short in Black

About the Project

Our Commitment

As a minority female-led and female-run company, we've always been vocal supporters of social issues and stopping Asian hate is no different. This month, we reaffirm our commitment to being an ally to minority communities. We commit to supporting, partnering and celebrating womxn of different ethnicities, gender identities, ages, body shapes and sizes, as one of our core missions.

Meet the Women

Cynthia Mai

Vietnamese + Cambodian
Petite Model and Social Media Influencer
"My dream for our community is to take up space and break glass ceilings because we are just as capable as everyone else."

Donna Nguyen

Vietnamese
Cosmetic Surgery Nurse
"I pray that our community heals from the racism and hate crimes, that our elderly are protected, and the names of those lives lost will be forever honored."

Amy Lee

Korean
Creative Director and Video Colorist
"It means that I have support from my fellow strong, empathetic Asian American women."

Nhu Nguyen

Vietnamese
Aesthetic Nurse
"I hope to continue to see more representations of our community and to make a change in the perspective of being generalized and stereotyped."
Photo of Nhu Nguyen
Photo of Michelle To

Michelle To

Chinese + Vietnamese
Medical Researcher

Nomi Tumennasan

Mongolian
Executive Assistant
Photo of Nomi Tumennasan
Photo of Valerie Veak

Valerie Veak

Cambodian, Vietnamese +Chinese
Social Media Influencer and Podcast Host

Meet the Women

About the Project

Our Commitment

As a minority female-led and female-run company, we've always been vocal supporters of social issues and stopping Asian hate is no different.

This month, we reaffirm our commitment to being an ally to minority communities. We commit to supporting, partnering and celebrating womxn of different ethnicities, gender identities, ages, body shapes and sizes, as one of our core missions.

Meet the Women

Cynthia Mai

Vietnamese + Cambodian
Petite Model and Social Media Influencer
"My dream for our community is to take up space and break glass ceilings because we are just as capable as everyone else."

Donna Nguyen

Vietnamese
Cosmetic Surgery Nurse
"I pray that our community heals from the racism and hate crimes, that our elderly are protected, and the names of those lives lost will be forever honored."

Amy Lee

Korean
Creative Director and Video Colorist
"It means that I have support from my fellow strong, empathetic Asian American women."

Nhu Nguyen

Vietnamese
Aesthetic Nurse
"I hope to continue to see more representations of our community and to make a change in the perspective of being generalized and stereotyped."

Michelle To

Chinese + Vietnamese
Medical Researcher

Nomi Tumennasan

Mongolian
Executive Assistant

Valerie Veak

Cambodian, Vietnamese +Chinese
Influencer and Podcast Host

Cynthia Mai

Vietnamese + Cambodian
Petite Model and Social Media Influencer
"My dream for our community is to take up space and break glass ceilings because we are just as capable as everyone else."

Donna Nguyen

Vietnamese
Cosmetic Surgery Nurse
"I pray that our community heals from the racism and hate crimes, that our elderly are protected, and the names of those lives lost will be forever honored."

Amy Lee

Korean
Creative Director and Video Colorist

"It means that I have support from my fellow strong, empathetic Asian American women."

Nhu Nguyen

Vietnamese
Aesthetic Nurse

"I hope to continue to see more representations of our community and to make a change in the perspective of being generalized and stereotyped."

Michelle To

Chinese + Vietnamese
Medical Researcher

Nomi Tumennasan

Mongolian
Executive Assistant

Valerie Veak

Cambodian, Vietnamese +Chinese
Influencer and Podcast Host