All Day – Alala
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4th of July Sale

Buy 1, Get 1 Half Off
Use code: SUNNY at checkout.

Discount valid on purchases made at alalastyle.com from July, 1st, 2018 12:01AM ET through July, 6th, 2018 2:59AM ET. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. To redeem, enter code SUNNY in the promo code box at checkout. 50% off applied automatically to qualifying item of equal or lesser value. Limit one promo code per order. Terms are subject to change.

Performance Luxe Apparel
From Downtown NYC

All Day

Anything can happen in 24 hours. Every minute is an opportunity. When your moment arrives, be ready for it.

shop all day essentials
In this city, every move you make counts.
Every moment matters.

Real Life Performance

Precision crafted and built for the grind, our clothing moves with you from morning runs to nights out on the town — and everywhere in between.

get after it

Not Your Average

Killer lines. Unexpected details. Our designers take cues from streetwear and couture to create directional lifestyle pieces unlike anything else.

see why we're different

Not Your Average

Killer lines. Unexpected details. Our designers take cues from streetwear and couture to create directional lifestyle pieces unlike anything else.

see why we're different

Since Day One

We set out to disrupt the field and redefine luxury. We wrote the book on making powerful separates that look cool, feel comfortable and transcend your active life.

discover performance luxe

And You Don't Stop

More than activewear, we are innovative and defiant, always looking toward what’s next. Pushing boundaries by combining a forward aesthetic with a sophisticated sensibility is what’s made Alala a true NYC icon.

shop all day essentials

And You Don't Stop

More than activewear, we are innovative and defiant, always looking toward what’s next. Pushing boundaries by combining a forward aesthetic with a sophisticated sensibility is what’s made Alala a true NYC icon.

shop all day essentials
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