Alala featured on Digiday

Alala’s feature on Digiday has gone live and is entitled, "Wholesale is an important part, Why athletic brand Alala is bucking the DTC trend.” 
The story details the crucial role that Alala’s wholesale relationships have played in the brand’s success, from establishing structure and discipline to helping Alala better understand their consumers. Additionally, the piece highlights Alala’s mix of both online and offline partners.