Watch Alala's S19 Campaign


This collection of modernized staples draws from a maximum outcome, minimum effort ethos. Sculptural mystique and airy fluidity informs the aesthetic, rendering pieces in soft hues of slate, sand, and lilac, while iridescent sheen evokes the translucent nature of prisms. The quiet, studied lightness of the collection is further romanticized by dynamic digitized floral print, just in time for spring.