2017: Best Year Ever

Today, the promises we make ourselves and goals we set feel totally within our grasp. The future is ours and this is the year we can do anything.

Then it happens. The newness wanes and we begin to lose motivation. We've all been there.

In 2017, we challenge you to keep showing up. To not to waste a single day. To keep getting better. It might get hard, but we’ll be right here with you - whether with a new pair of leggings, a fun post on Instagram, or just with our incredible community that we've built together. 

Alala is the name of a goddess and a Battle Cry. We design for you, the women out there doing it all, giving it their best, and doing it together.

Here’s to an amazing 2017.

Denise Lee

Founder + CEO